Twollo

I received a suggestion to try www.twollo.com today, from one of the guys I am
following on Twitter, @jonpauldavies. His bio says he “help businesses communicate better with customers through innovation and automation”. I think that means he is into Social Media. An insightful follow, one nugget was that he was beta-testing www.Twollo.com, which is an automated follower/be-followed service that works with Twitter.

Basically, you submit your interests, so I submitted:

  • .NET (okay, a wide net)
  • Sitecore
  • CRM
  • WCF
  • Windows Workflow
  • Social Media (of course)

Initial results were not good. I added them and it just said “0 results”. Oh,
well, maybe I just had to wait a few moments. In the next few seconds, I had
found I was following 15 more people and my feed was being flooded. A very
useful feature, if you can tie your interests down.

I have tried using the search.twitter.com tool in a similar manner
to try and weed out some interesting feeds, @a_rusakov, @mediauktv and @problogger and it works quite well. But it does need effort and you do sort of need to have a look at each feed before you follow to make sure you control the old noise to signal ratio.

Twollo automates all this for you. Unfortunately, it didn’t quite work for
me. Based on my interests, I soon got flooded with feeds that were half-English,
half foreign (I’m talking European languages and Eastern languages – or
certainly characters sets), about 40 errors in my Twitter Feed (I presume that a
Twitter feed wasn’t working and was just spewing our errors into the
Twitter-sphere) and one or two useful posts. I’ve kept @WCF
but binned the rest and turned it off.

All in all a really good idea, but some more thought needs to go into it.
Principally, only serve me with content in my own language and from feeds that
work. Some form of gauge to throttle feed content would be great, too. I’ll
certainly come back to it, as it will surely help reduce my Twitter maintenance
which I find I have to keep returning to to maintain my feed quality and
relavance.

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