UK: Have Microsoft fallen out with us?

The UK is widely regarded as being one of the key countries the drive
innovation in technology. Indeed, the computer was invented in the UK, in
Manchester. Obviously, much of the innovation now occurs in America. With the
signifcantly larger population and economy it provides  natural wealth of
resources for development of products and the eventual testing and purchase of
products. Companies like Microsoft often launch primarily in the US and then
“roll out” across the world. The UK doesn’t tend to fall too far behind in this
pattern.

Recently, however, we appear to have been given a distinct cold shoulder by
Microsoft.

The XBox Dashboard was recently significantly improved, using a
CoverFlow-style interface with a customisable avatar. It looks and works like a
dream. The US also got the benefit of integration of the Netflix service onto
the XBox dashboard. Now, not only does the XBox Video Marketplace allow
downloading of HD-quality films for watching at leisure, using the Netflix
service users can stream HD-movies at any time – no need to wait for the
download to occur. Netflix do not operate in the UK, so we don’t get this. Why
don’t they arrange something with LoveFilm.co.uk, who offer a similar
service?

The rival MP3 player from Microsoft, Zune, has never been available in the UK
officially. The Zune is intended to compete with the Apple iPod. The iPod is
unfortunately becoming synonymous for this particular technical gadget but there
is so much more to this market than just iPods. Creative and many other vendors
create MP3 players with a wide variety of features. Microsoft were keen not to
get too far behind on this so launched Zune as a means of listening to music,
but the “USP” was the ability to share music with your friends and buy music
wirelessly using the Zune Marketplace. Your Zune ID was the same as your Windows Live ID which is the same as your XBox Live ID, creating a real ecosystem of identity and technologies. Obviously, for Marketplace to exist in the UK, deals would have to be done in the UK which Microsoft don’t seem to be too bothered about. Maybe it is because the market is too small. As the Zune product is
developed, we see the Zune HD now has HD Radio, a technology the UK foolishly
did not adopt, instead we adopted DAB which is poorer quality than FM (in
practice). So they are pushing us further out of the door, reducing the glimmer
of hope that they may just change their minds in the future. The UK is left in
the clutches of Apple.

At the recent E3 Gamers conference, Microsoft announced a number of exciting
new features for the XBox. One of which was the rebranding of the Video
Marketplace which allows the downloading of videos form the XBox servers at a
small fee. This will be rebranded as “Zune Marketplace”. Indeed, the XBox itself
already provides some degree of integration with Zune devices. Where does this
leave the UK? Will we receive this branding and how will it afect us other than
a few colour changes on the XBox dashboard? Again we don’t know where the UK
will stand.

Microsoft Money is being abandoned (Guardian article), due largely to the success of the Quicken product by Intuit. Microsoft have committed to help users migrate to Quicken as part of a programme of future versions. Unfortunately, Intuit abandoned the UK years ago, so where does this leave UK Money users in need of budget accountancy software?

Hulu has been added to the Windows Media Centre, allowing access to their wide variety of video content direct from your PC or Media Centre environment. Hulu is not available anywhere other than the US. Media Centre content such as Extras which can include content direct from channels is also excluded from UK use. We used to have BBC content, but they pulled it when they reviewed their digital content output. Obviously this is not Microsoft’s fault but I think there needs to be
some effort made in replacing and securing new content for UK users.

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