5 finger Kit Kats: we’re through the looking glass now

The food and drink industry has been under fire for some time about portion sizes and questionable marketing tactics. Chocolate bars are bigger, fizzy drinks are sweeter and even supposed ‘teeth friendly’ products have questionable benefit.

The industry’s apparent response is to continue to create large portions but instead use the guilt-loaded, responsibility abdicating verb ‘share’. Packs are share packs, share your bottle of Coca Cola with Ian and reseal that huge pack of Maltesers.

Seems to me the marketing departments have stepped up their game and excused their products from blame should someone decide to eat a whole pack themselves.

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